Strategic Insights, Marketing Innovations

Our Founder & CEO

Jen Brady, Founder of Fred & Associates
Photography by Jovanka Novakovic | bauwerks.com

FRED’s founder and CEO is Jen Brady. (But wait, then who’s FRED? Ask us.)

Jen Brady brings agility and industry knowledge to clients seeking fresh approaches to their marketing and media initiatives. Through insightful strategies and a strong network of resources, Jen reaches beyond the expected with marketing solutions that measurably improve her clients' businesses.

Jen draws on more than 15 years of marketing expertise to solve client challenges across various business verticals. Her tireless enthusiasm for fresh ideas, workable solutions and actionable answers has helped her build strong client relationships that deliver continued value over the long term.

As a member of the Northern Illinois University Interactive Advisory Board and the former president of the Chicago Interactive Marketing Association (CIMA), Jen is recognized for her expertise in all facets of interactive marketing. She has spoken on a wide range of marketing and online marketing topics at events including:

• DoubleClick Conferences
• Search Engine Strategies (SES)
• Online Marketing Summit (OMS)
• Pratt Marketing Group
• Northern Illinois University
• Loyola University
• MediaMath
• Catholic Extension
• LIN Media Sales Conference

Before founding FRED, Jen worked with Starcom MediaVest, offering guidance to brands like Disney, the U.S. Army, Allstate and Hallmark. A graduate of The University of Michigan, Jen is proud to be able to offer her marketing insights to companies from coast to coast and around the world.

In addition to the NIU Advisory Board, Jen is a member of NAWBO (National Association of Women Business Owners), Director of Marketing for the Bucktown Community Organization, and a member of the Young Professionals Board for the Legal Assistance Foundation of Metropolitan Chicago.